In the Personalisation Fields drop down when editing the content of your Enudge email, you will see ‘unsubscribe’ and ‘forward this email’ options. These are a special type of personalisation field to help promote these features in the body of your email.
Unsubscribe
The unsubscribe personalisation field causes a link to the Enudge Unsubscribe feature for the individual contact, so that when they click on that link from your email, Enudge can verify that they are a valid contact associated with your account. They can safely utilise the unsubscribe facility to be removed from your future email campaigns.
Including an unsubscribe link in the body of your email may help to reduce complaints. Although, of course, every Enudge email includes an unsubscribe link in the footer, unless you are sending designated emails.
Forward this Email
The forward personalisation field causes a link to ‘forward this email’ for the individual contact, so that when they click on the link in your email, and use this method to forward your email to their friends, Enudge will track the number of forwards. This helps you to understand engagement with your email campaign.
Every Enudge email includes the ‘Forward this Email’ option in the footer, but including the link inside the body of your email will bring this to people’s attention, in the context of your email content.