Basic Features
Unlimited characters
With no character limit, you can create and send long text messages.
Australian SPAM Act compliance
Easy one-step un-subscribe process.
Free response
Your contacts can reply to your messages, at no additional cost (except for SMS sent to NZ numbers). These messages will be delivered to your specified email address, and will also be recorded against your campaign data.
Message automation
Set up a message series, which will automatically send out messages on an ongoing basis, based on a chosen trigger date.
Schedule messages
Schedule your messages to be sent on a specific date and time, or even within a specified time window.
Advanced features
SMS Personalisation
Personalisation is available within your SMS content using any of the standard eNnudge Contact fields, which includes 15 custom fields which you can use for any purpose.
Enterprise account (dedicated server) users can personalise SMS messages using the Programmatic Content feature.
Rent a dedicated sending number
If you would like to send SMS from a dedicated Australian mobile number, so that your contacts are more likely to know that the messages are from your organisation, please talk to us about renting a dedicated mobile number.
Send SMS to New Zealand
If required, we can apply for short codes to be used to send SMS to NZ mobile numbers. There are specific rules about sending marketing and transactional messages. Please allow 4 – 6 weeks for new SMS codes to be provisioned. Additional monthly costs apply for rental of SMS short codes.
In July, 2026 Australia introduced the SMS Sender Register for businesses wanting to sending SMS from an alpha name (e.g. ACME Industries). As eNudge does not send from an alpha name (it sends from an Australian mobile number), you do not need to be added to the register. Read more.
Cost
The length of a standard SMS message is 160 characters. The first part of your SMS must include the unsubscribe facility, and so the available length is reduced to 136 characters. The cost of your SMS message is calculated based on the length of the message:
≤ 136 characters = 1 SMS credit
> 136 and ≤ 272 characters = 2 SMS credits
> 272 and ≤ 408 characters = 3 credits and so on…
If you wish to learn more about the Enudge SMS feature or need help creating your first SMS campaign, do not hesitate to get in touch with the Enudge team.