eNudge Email Campaign Editor User Guide

On the 15th July we launched the new eNudge Drag and Drop Email Campaign Editor, built from the ground up for our eNudge users.

This is a user guide to step you through the structure and main components and features of the email editor. There are also numerous individual articles describing individual features, which you can find under the ‘Email Editing‘ category of articles in our Help Centre.

User Guide

Below is a guide explaining how to use the new eNudge Drag & Drop Editor, to design email templates and campaign content.

The editor has three main areas:

Left panel — Add block / Add row: Drag content blocks and row layouts onto your email.
Centre — Editor preview: A live preview of your email. Click items here to select and edit them.
Right panel — Inspector: Settings for whatever is selected (a block, column, row, or the whole email).

At the top of the screen you will also find Save, Preview email, Choose Template, and a link to return to your campaign or template list.

1. Overall email structure

Every email is built in layers, from the outside in:

Outer background (full email canvas)
└── Email body (content area — usually white, fixed width e.g. 600px)
└── Rows (horizontal bands)
└── Columns (side-by-side areas within a row)
└── Blocks (heading, paragraph, image, button, etc.)

Email inspector (whole-email settings)

Click the Email tab in the right-hand inspector to edit global settings:

Setting	What it does
Title	The email’s document title (used for accessibility metadata).
Language	The language of the email (also for accessibility).
Content width (px)	How wide the main email body is — typically 600px.
Default font family / size / colour	Applied to blocks that don’t set their own font.
Body background	The background colour of the main content area (the “white box”). Leave empty for transparent.
Body padding	Space around the inside edge of the body area.
Outer background	The colour behind the email body — often a light grey such as `#f4f4f4`.

You can also set background images on the outer area and body, using the background image controls in the Email tab. Background images
work in many email clients, but support varies — use them as a visual enhancement rather than relying on them for essential content.

Rows

Rows are horizontal sections of your email. Use Add row on the left to insert layouts such as:

1 column (full width)
2 columns (50/50, 33/67, 67/33)
3, 4, 6, 8, or 12 equal columns

To add a row: drag a row preset from the left panel onto the preview, or click it to append a row at the bottom.

To edit a row: click the row in the preview (or its gutter area on the left). The inspector shows:

Vertical alignment — how content sits vertically within columns (top / middle / bottom)
Row background — colour and optional background image
Row padding — space inside the row, around its columns

Each row also has action buttons in the preview gutter: Duplicate, Save row (saves to Custom Rows for reuse),
and Delete.

Columns

Each row contains one or more columns. Click a column in the preview to edit it:

Column width — e.g. 50%, 33%. Other columns in the same row adjust automatically to total 100%.
Text colour — overrides the default for content in that column
Column padding
Vertical alignment
Column background — colour and optional background image

After selecting a column, you can easily duplicate it, which adds another copy of the column immediately to the right. Or you can delete it. If you want all your columns evenly spaced, or have drag and drop control of the width of each column, you can do that while editing the row that the columns sit within.

Block padding

When a block (paragraph, image, button, etc.) is selected, the inspector includes Block padding controls at the bottom.
This adds space around that individual block, inside its column.

2. Adding text

Headings and paragraphs

From Add block on the left, drag Heading or Paragraph onto the preview (or click to add at the end).
Click the block in the preview to select it.
Edit content and styling in the right-hand inspector.

Heading blocks let you set heading level (H1–H4), font size, weight, colour, alignment, text decoration and line-height.

Paragraph blocks open a rich text editor where you can type, apply bold, italic, underline, strikethrough, links and special
symbols. You can also set font size, font family, text colour, link colour, and whether links are underlined. You can also specify the line-height.

Making the right-hand panel wider

When editing longer text, the inspector can feel narrow. Click the ◀ expand button at the top of the right-hand inspector panel (next to the Block / Email tabs).
This widens the panel so the text editor is easier to work with. Click again to return to the normal width.

Personalisation fields

Available Personalisation fields (e.g. #first_name#) appear under Personalisation fields on the left. Drag a field into the
paragraph rich text editor, heading or list to insert it. Alternatively, place your cursor in the text editor where you want the personalisation field to be inserted, and click on the name of the personalisation field. These placeholders are replaced with real data when the email is sent.

3. Adding a hyperlink to selected text

Hyperlinks are added inside Paragraph blocks:

Select the paragraph block and type your text in the Content area.
Highlight the words you want to turn into a link.
Click the link icon (chain link) in the rich text toolbar.
In the link dialog:
- Enter the full URL e.g. https://www.example.com
- Choose Open in — New tab or Same tab
- Click Apply

To edit an existing link: click the linked text in the editor. The same dialog opens with the current URL, so you can change it, change
the target, or click Remove link.

You can also set Link colour and Link underline (None / Underline) for the whole paragraph block in the inspector — these
apply to all links in that block.

4. Adding an image

Drag Image from Add block onto the preview.
Select the image block.
In the inspector, click Manage to open the Image library.

Uploading your own image

In the Image library:

Click Upload images and choose one or more files (JPEG, PNG, GIF, or WebP — max 1 MB each).
Browse folders using the breadcrumb at the top.
Click an image to use it in the block.

You can also create folders to organise your images.

Using a free stock image (Pixabay)

The Image library has a Pixabay stock tab:

Choose Photos or Illustrations.
Search for a topic.
Click a result to import it into your library and apply it to the image block.

Imported stock images are stored in your image library for reuse.

Image block settings

After choosing an image, set:

Alt text — describe the image for screen readers and when images are blocked (important for accessibility)
Link URL — optional: makes the image clickable
Width — percentage of the column width
Alignment — left, centre, or right

You can also add padding around your image, either the same padding for all sides, or different padding for particular sides.

5. Adding a separator

A Separator draws a horizontal line across the column.

Drag Separator from Add block onto the preview.
Select it and adjust in the inspector:
- Line colour
- Line style — solid, dashed, or dotted
- Line weight — thickness in pixels
- Line width — percentage of the column (e.g. 100% for full width)
- Alignment — if the line is narrower than the column

Use a separator when you want a visible dividing line between sections of content.

6. Adding a spacer

A Spacer adds empty vertical space — there is no visible line.

Drag Spacer from Add block onto the preview.
Set Height (px) — e.g. 24px, 48px, 80px in the inspector.

You can optionally give a spacer a background colour or background image, which is useful for creating coloured
bands of empty space.

	Separator	Spacer
Visible?	Yes — a line	No — blank space
Purpose	Divide content visually	Add breathing room between blocks
Main control	Line colour, style, weight	Height

7. Adding a menu

The Menu block creates a row of text links — useful for navigation headers or footers.

Drag Menu onto the preview.
In the inspector, manage Menu items — each item has a Label, URL, and Open link in setting.
Use Add item, reorder arrows, or Remove to manage items.

Styling options include font size, colour, alignment, font weight, Link underline, separator between items (pipe |, bullet •, or none),
spacing between items, and mobile menu icon colour.

On mobile, multi-column rows can stack; the menu adapts for smaller screens. In some email clients (especially Outlook on Android), the menu displays as
stacked links rather than a hamburger toggle, for reliable rendering.

8. Adding social links

The Socials block displays social network icons linked to your profiles.

Drag Socials onto the preview.
Choose an Icon style — brand colours, dark, light, or grey.
Add or edit items: pick the network (Facebook, Instagram, LinkedIn, etc.) and enter the URL.
Adjust Icon size, Icon spacing, and Alignment.

Use real profile URLs so recipients can find your social pages.

9. Adding a table

The Table block is for structured data such as pricing, schedules, or feature comparisons.

Drag Table onto the preview.
In the inspector, edit cell content directly in the grid.
Use + Row, − Row, + Col, − Col to change the table size.

Additional settings:

Header rows — how many top rows are styled as headers
Border colour / width
Header background / text colour
Cell padding
Font size and Alignment
Striped rows — alternating row background colours

Tables should be used sparingly as they can be difficult to style and render consistently across email clients, and create additional challenges when
viewed on mobile devices. Instead, we recommend using columns and rows to create a table-like layout, whenever possible.

10. Adding HTML

The HTML block lets you paste custom HTML when the standard blocks aren’t enough. eNudge will sanitise HTML on save and render — only
email-safe markup is kept.

Allowed: tables, text, lists, links, images
Removed: scripts, forms, iframes, and unsafe URLs

Use HTML blocks sparingly — they require more care for mobile and email client compatibility than the built-in blocks.

11. Mobile responsiveness

Many recipients read email on phones. The editor includes a Mobile preview mode and mobile-specific settings.

Mobile preview

Above the centre preview, click Mobile (alongside Desktop and Dark). The preview narrows to simulate a phone screen. While in Mobile
mode, the inspector shows mobile-specific controls for the selected row or block.

Switch back to Desktop to edit desktop settings.

Row mobile settings

Select a multi-column row while in Mobile preview:

Stack columns — columns appear one above the other on mobile (recommended for most layouts).
Reverse column order when stacked — flips the stacking order. This is useful for intermingled text + image layouts, where the image
alternates from left to right.
Visibility — hide the row on mobile or desktop.

Block mobile settings

Select a block while in Mobile preview:

Mobile font size — different text size on mobile (headings, paragraphs, lists, buttons, menus)
Mobile block padding — different spacing on mobile
Visibility — hide specific blocks on mobile or desktop (available for images, menus, socials, spacers, separators, HTML, and tables)

Tip: Design on Desktop first, then switch to Mobile and adjust anything that looks too small, too cramped, or unnecessary on a small screen. often
it is good to increase the font size on mobile, and add padding to the blocks, to make them more readable.

12. Dark mode preview

Click Dark above the centre preview to simulate how your email may appear when a recipient’s device or email app uses dark mode.

Dark mode preview adjusts colours in the preview so you can check whether text remains readable and images still look acceptable. NB: it is a preview aid only — not
every email client handles dark mode the same way, so treat it as guidance rather than an exact guarantee.

Use light text on dark backgrounds carefully, and avoid relying on very low-contrast colour combinations.

13. WCAG accessibility check

The editor includes an automated Accessibility Check aligned with common WCAG 2.2 Level AA requirements.

Click the Email tab in the right-hand inspector.
Click Accessibility Check at the bottom of the panel.

The check reviews your current design and reports issues such as:

Missing or weak alt text on images
Colour contrast problems between text and backgrounds
Generic link text (“click here”, “read more”)
Missing email title or language
Heading structure concerns
Custom HTML issues

Each finding shows the relevant WCAG criterion. Click a result where offered to jump to the affected block.

Important: This is automated guidance, not a full audit. Always review your email in real clients before sending, especially if accessibility is critical for your audience.

Quick reference — common tasks

Task	How
Save your work	Click Save (top toolbar)
Preview final HTML	Click Preview email
Undo / Redo	Buttons above the preview, or Ctrl+Z / Ctrl+Y
Reorder blocks	Drag blocks within the preview
Reorder rows	Drag rows using the row gutter handles
Start from a template	Click Choose Template
Save a row for reuse	Select a row → click the save icon in the row gutter → name it → find it under Custom Rows on the left
Return without saving	Click Back to Campaign / Back to Templates — you will be prompted if there are unsaved changes

Tips for new users

Click to select — blocks, columns, and rows are edited by clicking them in the preview, not on the left panel.
Save regularly — preview and accessibility checks use your current design but do not save it.
Use alt text on every meaningful image.
Test on mobile — switch to Mobile preview before finishing.
Keep it simple — standard blocks (paragraph, image, button) render more reliably across email clients than complex HTML.
Outer vs body background — outer background is the area around the outside of the body of the email; body background is the main
content panel. Set both deliberately for a polished look.