Enudge Enterprise accounts have access to the Programmatic Content feature.
All Enudge accounts can personalise email and SMS messages by inserting your contact’s data into your message (e.g. name, organisation name, and values in other fields stored against each contact). The Programmatic Content feature allows you to insert variable content, selected based on the value found within your contact’s information. This provides much more power and flexibility in building out your email and SMS messages with deeply relevant content.
The more targeted your messages, the better engagement you are likely to achieve through your messaging.
Examples of what you can achieve are limited only by your imagination (and the data you have about your contacts!). Below are some examples:
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Insert a different product offer based on the category of product last purchased by your customer (you could store the product category in a custom Enudge field).
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Insert a different percentage discount based on the status of customer e.g. ‘VIP’ clients compared to ‘Bronze’ level clients.
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Insert variable policy text determined by the state in which your customer resides.
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Add the appropriate call to action for your customer based on the last action they took (e.g. store the action in a custom field).
Your programmatic content can include:
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Block or inline content
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Plain text
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Paragraphs of text
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Links
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Images
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Buttons
When setting up programmatic content, you will match specific values e.g. where the contact’s state = ‘VIC’, insert content ‘x’, where the contact’s state = ‘NSW’, insert content ‘y’… and so on. You can compare using either an ‘Equals’ operator or a ‘Contains’ operator.
You can optionally also configure ‘else’ content, which will insert content where your contact’s state is something other than the states you have configured with specific content.
In the email samples below, different discount offers and images are shown to recipients, based on their State.
If you have any questions about this functionality or would like to discuss how to incorporate programmatic content rules into your email or SMS campaign process, feel free to get in touch with the Enudge team.