Category: Campaign Analysis
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Comparing the results of your campaigns
In order to get a visual on the different levels of interaction of your contacts across multiple campaigns: From the Reports menu (in the main navigation) choose either ‘SMS Comparison’, ‘Email Comparison’ or ‘Message Series Comparison’. If you choose Email or SMS Comparison, you will see all your email / sms campaigns sent over the…
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Understanding bounces
When an email fails to be delivered to an email account, it is called a bounce. Email bounces can be caused by a multitude of reasons. These reasons are commonly grouped into two types; hard bounces and soft bounces. Hard bounces: A hard bounce is an email that couldn’t be delivered for a reason that…
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Tracking Click-throughs of a URL
Tracking click-throughs on website addresses included within your email campaign can help you to measure the engagement achieved by your campaign, as well as identify the contacts in your email list who are interested in a particular topic. Originally, unless you had an Enterprise account, you could only track click throughs for one URL per…