This web page from the USA Federal Trade Commission sets out the 7 main requirements of the CAN-SPAM Act. Most of the 7 requirements cannot be enforced by Enudge, because they relate to the manner in which you write your emails, however the following functions of Enudge assist you to be compliant:
- Item #4 is to "Tell recipients where you are located" - this is done automatically at the bottom of every email sent through Enudge, including your company name, address, phone number, and business registration number (if added into the Enudge ABN field).
- Item #5 requires "Tell recipients how to opt out of receiving future email from you" - unsubscribe links are included automatically at the bottom of every email sent through Enudge. You can also include the automated unsubscribe link within the body of your email if you would like to make it more prominent.
- Item #6 is to "Honour opt-out requests promptly" - if your contact uses the unsubscribe feature, the opt-out is immediate and cannot be undone by you. Your contact can however re-subscribe via the Preferences link at the bottom of your Enudge emails.
Even is your email practices are compliant with the anti-spam laws, if your contacts think you are spamming them, that's still bad. This presentation given by Heather Maloney provides 3 key strategies for ensuring that your contacts don't perceive your emails are spam (even when they are not).